Four challenges for companies in the face of COVID-19 | AMP Capital

Four challenges for companies in the face of COVID-19 We believe that one of the most violent 50-day rallies in market history is quite difficult to comprehend unless viewed through the lens of significant policy action. This presents significant challenges for companies to navigate. The US Federal Reserve Bank was buying more than US$1 million in financial assets every second during the peak panic phase of the COVID-19 crisis. But more importantly, the timing of …